Specialty Machining
Design, engineering and manufacturing processes at Idea take advantage of the best available computer-aided techniques, including computer-aided design, computer-aided engineering, and computer-aided manufacturing. All drawings from the first line are laid out using AutoCAD. This has the benefit of providing a consistent geometric database that saves a great deal of time during the component design stages. Using our CAM capabilities we can automatically generate tool paths for machining directly from the drawings, eliminating many opportunities for error. We use finite element analysis to perform stress and heat transfer studies where appropriate. In one case where weight and stiffness were quite important we performed a series of finite element design studies that led to a 40% weight reduction and a 15% stiffness increase while maintaining the same structural envelope. When performing electronic layouts a modern printed circuit board design system is used to interactively route the boards and place the components.
Our products are generally oriented toward small-scale automation of processes involving flexible media such as film, string, or ribbon. We apply techniques ranging from electronics and computers to hydraulics and pneumatics, often in the same machine. During the ensuing years, our machines have involved increasing levels of computer controls, with current products being digital servo-controlled operated by Windows-based graphics programs written at Idea.
In the corporate arena, New Idea, Inc. is supported by sound management; financial stability; a stable work force made up of a mix of young and older employees, many being with the corporation for it's entire existence. New Idea's reputation for quality machines, quick and efficient maintenance support, and sales follow-up are unequaled in the industry. Within the Awards and Recognition Industry, New Idea's corporate image is unsurpassed by any other manufacturer of supporting equipment.
It is easy to understand why the people are motivated to buy New Idea's product line because of our long-standing concept of developing and marketing quality machines designed to last. Our maintenance program is unequaled in the industry. Modular, upgradeable equipment has been an asset to our product line. Pricing plays a small part in some small customer (Mom & Pop Operations) preference, but for the mainstream, large companies, dependability and longevity are major players.